I’m a skilled interviewer, researcher, and storyteller who specializes in B2B and B2C marketing content: messaging frameworks, brand and campaign narratives, buyer personas, cornerstone campaign assets, customer evidence, thought leadership articles/blogs, executive presentations, product and solution overviews, social media posts, video narratives/scripts, SEO-driven web copy, etc.
A few samples:
“A Force For” security campaign
Link: A Force For hero video
Role: Brand Strategist, Content Strategist, Program Manager
Company: F5, Inc. in partnership with agency Little Hands of Stone
Awards:
Results: The campaign exceeded its goals, with 46 million completed views for the video, a 39% engagement rate, a 107% increase in social followers, and a 125% increase in social conversation. Plus, F5’s brand health increased by 17.5%, and the employee-led video became the company’s most-shared asset.
F5 Global Good identity
Links: Global Good homepage; Awareness campaign video series: Community, STEM Education, Tech for Good
Role: Content Strategist, Senior Writer, Video Messaging/Concept/Narrative Lead, Program Manager
Company: F5, Inc.
Awards: 2022 Best in Class Award (“The Bestie Award” recognizing excellence in social impact) from Benevity
F5 corporate culture identity
Links: F5 company culture homepage; BeF5 overview video
Role: Concept and Content Strategist, Messaging Lead, Senior Writer
Company: F5, Inc.
Awards: 2018 World’s Most Admired Companies, Fortune magazine
2019 World’s Most Admired Companies, Fortune magazine
“We Secure That” go-to-market campaign
Link: Hybrid and Multi-Cloud Security
Role: Visual Concept Lead, Messaging Strategist
Company: F5, Inc.
Embrace All People for Who They Are
Link: F5 Pride Blog_Scot Rogers
Role: Ghostwriter
Company: F5, Inc.
Pfizer Boosts Efficiency by 15 Percent with Easy to Use, Shared Note-Taking Program
PDF: Steffens_Case Study_Enterprise
Agency: Projectline
Client: Microsoft Office
Award: Nominated for “Best Evidence” recognition by Microsoft Enterprise Customer Evidence Lead
Surfers Ride the Wave to Success
PDF: Steffens_Case Study_Small Biz
Agency: Projectline
Client: Microsoft Small Business
Award: Chosen by Microsoft as a “Featured Case Study”
UNSW Delivers Innovative Learning Experiences with Microsoft Teams
Link: Microsoft 365 Blog_Education
Role: Ghostwriter
Agency: Projectline
Client: Microsoft Office
IT Firm Helps Organizations Comply with Government Mandates—and Drive Innovation—with Cloud Computing
PDF: Steffens_Article_Public Policy+Cloud
Agency: Projectline
Client: Microsoft Public Policy
Evolutionary Insight: Strategic Customer Intelligence Across the Technology Adoption Life Cycle
PDF: Steffens_Thought Leadership_Strategic Intelligence
Agency: Projectline
Client: David Jones, Co-founder & President
Medical Center Develops Patient Screening Tool Using Enhanced Web Technologies
PDF: Steffens_Case Study_Health
Agency: Projectline
Client: Microsoft, Vanderbilt University Medical Center
Web Services Firm Uses Shared Configuration, Reduces Server Setup Time by 80 Percent
PDF: Steffens_Case Study_IIS
Agency: Projectline
Client: Microsoft Windows Server
Classic Literature Springs to Life in the Digital Classroom
PDF: Steffens_Article_Education
Agency: Projectline
Client: Microsoft Education
Are You In? campaign
PDF: Steffens_Brochure_Microsoft
Agency: Projectline
Client: Microsoft Cloud Services
Infographics Samples
PDF: Steffens_Infographics
Agency: Projectline
Client: Microsoft
Designer: Jennifer Chadwick