My name is Kim Steffens, and I’m an award-winning storyteller who specializes in B2B marketing content for global high-tech companies. With 15+ years of agency, in-house, and freelance experience under my belt,
When it comes to content development, I’ve done it all – from elevating existing content through style- and messaging-driven editorial guidance, and writing every kind of marketing content under the sun; to shepherding assets from concept through delivery as a nothing-falls-through-the-cracks-on-my-watch program manager; to leading concept development and content strategy for global campaigns – so I can step in at any point in the process to provide the just-right level of support and expertise you need.
- As former Director of Content and Creative Services for a B2B marketing agency, I’m in-the-trenches familiar with what it takes to create breakthrough, compelling, insight-driven content at every stage of the customer journey. And I know from years of first-hand experience what it takes to keep clients — from small businesses to global enterprises — ridiculously happy.
- As the leader of the in-house Content Studio for F5, Inc., a global application security company, I directed concept development and content strategy for brand awareness and integrated GTM campaigns, developed the identity and messaging for the company’s Global Good social impact program, and worked with the CEO and Chief HR Officer to develop the concept, messaging, and cornerstone content for the BeF5 initiative which is at the heart of the company’s corporate culture.
- As a marketing writer and content strategist, I specialize in messaging frameworks, brand and campaign narratives, buyer personas, cornerstone campaign assets, customer evidence, thought leadership articles/blogs, executive presentations, product and solution overviews, social media posts, video scripts, and SEO-driven web copy.
- I’ve written more than 350 Microsoft case studies, ranging from Small Business success stories and Education impact articles, to technologically complex development and deployment scenarios. I’m also skilled at collaborating with designers to produce campaign concepts, e-books, infographics, marketing and event collateral, and PowerPoint presentations.
Do you need high-volume content produced within tight SLAs? No problem. High-value, result-generating content that incorporates specific brand, messaging, and style requirements? Right up my alley. A content development expert to work in collaboration with designers, editors, strategists, and account teams, or independently with the client? Whatever you need, I’ll deliver.